Asda sustainability store opens with help from HL Display HL POS Centre
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HL Display have played a crucial role in helping supermarket giants Asda launch their first new sustainability trial store. 

The store, located in Middleton, Leeds, is designed to help shoppers reduce, reuse and recycle with ease.

Bulk Bins help with Asda's vision

The standout feature of the store are the 15 huge refilling stations that combine HL Display gravity bins, which offers customers a wide variety of household staples sold in refillable format.

Big brands such as Kellogg’s, PG Tips and Quaker Oats, as well as Asda’s own brands of rice and pasta, are just some of the organisations using this new way of shopping.

Reducing Plastic

HL Display worked alongside Asda to also meet their vision of reducing plastics, with a promise that customers will not pay more for greener options.

The supermarket also launched ’Greener at Asda Price’, a national price promise that loose and unwrapped products will not cost more than wrapped equivalents.

HL Display Scoop Bins use for tea bags

As well as gravity bins, HL Display also supplied Asda with our 3e Scoop Bins for food items such as tea bags.

Roger Burnley, Asda’s CEO and President said: “We have always known that we couldn’t go on this journey alone, so it is fantastic to work in tandem with more than twenty of our partners and suppliers, who have answered the call to test innovative sustainable solutions with us.

HL Display bulk bins used for cereals at Asda Sustainability Store

“This is an issue that matters greatly to our customers – our own insight tells us that more than 80% believe that supermarkets have a responsibility to reduce the amount of single use plastics in stores. We want to give them the opportunity to live more sustainably by offering them great product choices and value, underpinned by a promise that they won’t pay more for greener options at Asda.

“During the next few months we will listen to customers and colleagues’ feedback on Middleton so we can understand how we can continue to reduce our environmental impacts, whilst continuing to deliver quality service at a great price.”